"Passion is the most important thing"
Alexander has been working for over 20 years in the field of marketing and digital business and has worked in all disciplines of advertising. He is globally responsible for the media market branding of the largest electronics trade market chain in Europe. Some of the most spectacular advertising campaigns of recent years fall into his area.
Before that, he was Managing Director of Wunderman, Germany’s leading agency for cross-media, dialogue-oriented communication.
Alexander was host and speaker for the FollowYourTalent project “Weekend-Stipendium für Werbung und Film” (Weekend Bursary for Advertising and Movies) in 2013.